Selvedge
B2B website for an upholstery fabric maker
Upholstery fabrics you can see in the detail
A B2B site for a fabric maker: from the season’s collection to free samples shipped within 48 hours.
The season’s new textures scroll sideways, like a swatch book laid out on a table
The section pins to the screen and turns an ordinary scroll into a run through the collection. Every card says straight away which line the fabric belongs to and which certificates it carries.
Find a fabric in 30 seconds
A search box and three filters — use, properties, colour — narrow the collection live, with no page reload.
Five spaces, five sets of arguments
Home, HoReCa, office, outdoor and public space. The cards stack on top of each other as you scroll, and each one carries its own properties and standards.
The same collection on a phone, redesigned for the thumb
The new-arrivals run, the filters and the use cards make it to the small screen with nothing lost — not squeezed, but laid out again.
Upholstery fabric is bought by touch, and a maker’s website has to stand in for that touch well enough that a client orders a sample. Selvedge sells to furniture makers, architects and HoReCa, so the site has to show the texture up close and answer the technical questions at the same time: abrasion, flammability, certificates, series availability. I designed and built the whole thing — from a hero with a fabric swatch set into the headline, through a run across the collection and a finder with filters, to the use cards and a downloadable trendbook.
